UX design
App used for that
What is UX Design or User Experience Design ?
UX design stands for User Experience Design. In French, it is the design of the user experience. It is often confused with UI design because the two notions are close, even if one is complementary to the other.
UI design corresponds to the design of the user interface, i.e. the design in general: colors, layout, shapes, visuals, etc.. Conversely, UX design is not only focused on design: the priority is the user experience. It's about anticipating visitors' expectations, making the interface as ergonomic, intuitive and easy to use as possible, based on users' feelings. UX design thus blends strategic objectives, technological parameters and design issues.
The final goal is to create a website or application that is easy to use, perfectly in line with the needs of the visitors and thus effective. It has a direct impact on your marketing performance.
Why is UX Design essential ?
As you have understood, UX design consists in thinking and designing a website to make its use optimal. Even before developing it, we are interested in the use that will be made by the user, his typical path and the actions expected from him.
Just think about the bad experiences on a site to understand! For example, minutes wasted looking for pages or categories because of an unclear menu, calls to action that don't look enough like buttons, images that don't load fast enough...
UX design allows you to avoid all these problems and to reach your objectives, because a non-ergonomic site is a loss of traffic! All user needs must be translated into a concrete, highly visible and intuitive functionality, this is the very meaning of UX design.
Why is UX Design essential ?
As you have understood, UX design consists in thinking and designing a website to make its use optimal. Even before developing it, we are interested in the use that will be made by the user, his typical path and the actions expected from him.
Just think about the bad experiences on a site to understand! For example, minutes wasted looking for pages or categories because of an unclear menu, calls to action that don't look enough like buttons, images that don't load fast enough...
UX design allows you to avoid all these problems and to reach your objectives, because a non-ergonomic site is a loss of traffic! All user needs must be translated into a concrete, highly visible and intuitive functionality, this is the very meaning of UX design.
