Social Media Ads
App used for that
Why should you create social media ads ?
With the multiplication of social platforms and the number of users, it becomes very difficult to get visibility organically. The various algorithms limit visibility, forcing brands to pay for visibility with consumers and for the acquisition of new customers.
Since the beginning of 2019, the estimated reach is around 2% of natural subscriber coverage on branded pages. It is therefore becoming essential for brands to consider advertising on social networks to gain visibility over competitors and to attract new prospects.
Identify the right target and define its segments
To start a good strategy, it is essential to perfectly identify your target and to define its different segments. Indeed, segmentation allows you to personalize your different contents such as the offer, the message and the tone used. The messages will not be the same according to the socio-demographic profile of your customers and prospects, where they live, their needs and expectations.
Facebook audience insights tool allows you to create "similar audiences", i.e. audience types that are similar to your customers or subscribers. You can choose to target former customers or visitors to your site who have not yet purchased and set up a retargeting campaign (a campaign that allows you to retarget individuals on the Internet who have consulted a site or product sheet without having made a purchase or submitted a form before).
Learn how to identify your target.
Identify the right target and define its segments
To start a good strategy, it is essential to perfectly identify your target and to define its different segments. Indeed, segmentation allows you to personalize your different contents such as the offer, the message and the tone used. The messages will not be the same according to the socio-demographic profile of your customers and prospects, where they live, their needs and expectations.
Facebook audience insights tool allows you to create "similar audiences", i.e. audience types that are similar to your customers or subscribers. You can choose to target former customers or visitors to your site who have not yet purchased and set up a retargeting campaign (a campaign that allows you to retarget individuals on the Internet who have consulted a site or product sheet without having made a purchase or submitted a form before).
Learn how to identify your target.
