Information architecture
App used for that
What is Information Architecture ?
Information architecture, a term first used by American architecture Richard Saul Wurman in 1976 to respond to the "created data explosion" in his words.
In 1996, when the term was no longer in use, it emerged again through the work of Lou Rosenfeld and Peter Morville, who appropriated it for application to the web design process. They publish the landmark work on the subject, Information Architecture for the World Wide Web (O’Reilly, 1998).
Information architecture is the art and science of organizing information in websites, intranets, and software applications to help users meet their information needs and make them easier to use.
It is also a practice that makes it possible to formalize the various deliverables of a site model, in particular: tree structure, zoning, storyboard (wired interface or wireframe in English) and navigation system but also a great way to visualize a all Digital Marketing Strategy.
How do we make it work ?
Here are the different task we realize when we introduce Information Architecture inside or creation process :
- The inventory of existing content.
- Data analysis.
- Projection of content volumes in the form of a map and reconstruction of the existing tree structure.
- Determining the status of the content (to keep, archive, delete, complete, rewrite...).
- The search for new ways of organization.
- The definition of the editorial strategy and the contribution to the SEO strategy.
- The general segmentation proposed to reorganize the contents if necessary.
- The modeling of the detailed tree structure of the contents, this is the most common deliverable associated with information architecture work.
- The verification of the good understanding of the information architecture system with the public via the card sorting test.
- The semantic optimization of labels, to clarify the names of headings and items, and even to improve the potential for referencing.
- The creation of large tables to orchestrate and control the migration of content if a site is moving from an old platform to a new tool.
These are just a list of ways we have been using Information Architecture.
How do we make it work ?
Here are the different task we realize when we introduce Information Architecture inside or creation process :
- The inventory of existing content.
- Data analysis.
- Projection of content volumes in the form of a map and reconstruction of the existing tree structure.
- Determining the status of the content (to keep, archive, delete, complete, rewrite...).
- The search for new ways of organization.
- The definition of the editorial strategy and the contribution to the SEO strategy.
- The general segmentation proposed to reorganize the contents if necessary.
- The modeling of the detailed tree structure of the contents, this is the most common deliverable associated with information architecture work.
- The verification of the good understanding of the information architecture system with the public via the card sorting test.
- The semantic optimization of labels, to clarify the names of headings and items, and even to improve the potential for referencing.
- The creation of large tables to orchestrate and control the migration of content if a site is moving from an old platform to a new tool.
These are just a list of ways we have been using Information Architecture.
