Analytics
App used for that
A powerful Web Analytics tool
Inherited from Urchin's technology that Google bought in 2005, Google Analytics is a powerful web analytics tool designed to analyze the traffic of a site. Web pages must be tagged, or tagged, so that the data appears in pre-configured but also customizable reports and dashboards.
Source of traffic, conversions made, mobile devices used by visitors, optimization of natural referencing, social networks are part of the multitude of indicators natively proposed.
Analytics technology that is constantly evolving
Google has greatly evolved its tool, now capable of measuring traffic in real time, helping to calculate the ROI of social networks, showing custom variables, or helping to accurately attribute conversions, among others. The tool can also be easily linked to Google Search Console, AdSense and AdWords accounts.
It is generally used free of charge, but its accuracy and efficiency can be improved by subscribing to the Premium offer (more than 100,000 euros per year, minimum).
Analytics technology that is constantly evolving
Google has greatly evolved its tool, now capable of measuring traffic in real time, helping to calculate the ROI of social networks, showing custom variables, or helping to accurately attribute conversions, among others. The tool can also be easily linked to Google Search Console, AdSense and AdWords accounts.
It is generally used free of charge, but its accuracy and efficiency can be improved by subscribing to the Premium offer (more than 100,000 euros per year, minimum).
