Paid search
App used for that
What is paid search ?
Paid search marketing is a cheap and scalable form of web marketing, designed to connect your ads with users who actively seek what you offer. The smartest paid search marketing campaigns are the pay-per-click, or PPC, campaigns, and the logic behind them can be summarized in a simple way: you bid for the placement of the ad on sponsored links from a search engine to keywords related to your business, then you pay the search engine a small fee for each click.
Paying for each click may seem like you'll end up paying a lot, but in a well designed campaign, the opposite is true. Because your potential customers will see your ads only when they are looking for precisely the products or services you offer, they are far more likely than a casual browser to be at the point of purchase. And so, with the right search and a little tweaking, the paid search ads you place will actually earn a lot more than it costs to place them.
How paid search marketing works behind the scenes ?
As you already know, Google and other search engines return two types of results to users: organic results and paid results. To appear in sponsored links, you must enter an auction and compete with other bidders for advertising space. So the million dollar question: why get involved in paid search advertising or hire a consultant when you can rank Google's organic results for free?
First, organic search marketing, also known as SEO, is not free. It takes a lot of time, effort and knowledge to gain high organic search engine rankings. These features are anything but free for your company. Especially for newer, less established sites, it may take a while to get enough domain authority to get the first keywords on the front pages. And most people never click beyond the first page! In the meantime, you're sitting around waiting for qualified leads.
And entering the Google AdWords auction is not as complicated as it sounds. It's simple math.
How paid search marketing works behind the scenes ?
As you already know, Google and other search engines return two types of results to users: organic results and paid results. To appear in sponsored links, you must enter an auction and compete with other bidders for advertising space. So the million dollar question: why get involved in paid search advertising or hire a consultant when you can rank Google's organic results for free?
First, organic search marketing, also known as SEO, is not free. It takes a lot of time, effort and knowledge to gain high organic search engine rankings. These features are anything but free for your company. Especially for newer, less established sites, it may take a while to get enough domain authority to get the first keywords on the front pages. And most people never click beyond the first page! In the meantime, you're sitting around waiting for qualified leads.
And entering the Google AdWords auction is not as complicated as it sounds. It's simple math.
