AB testing is a scientific method for comparing two versions of a web page - A and B - and identifying which one converts better. Version A is the current version of the page (the control version), while version B is the modified page (the processing page).
The performance of these two pages can be easily compared if they are tested simultaneously.
The modification of version A must be based on a Hypothesis. This relates to the way visitors use your site. It may relate to the design, structure or content of your site. By comparing the two versions (processing and control), you can confirm or deny your Hypothesis.
The modification of version A must be based on a Hypothesis. This relates to the way visitors use your site. It may relate to the design, structure or content of your site. By comparing the two versions (processing and control), you can confirm or deny your Hypothesis.