Heat mapping
App used for that
Understand users experience
Heat mapping allows you to analyze the behavior of your website users. So far nothing new... Some tools collects qualitative rather than quantitative information. Heat map software records user behavior and then generates a heatmap containing the hot and cold spots of your site.
If, for example, you have a call-to-action on your homepage, but the hot spots on your site are not located there... your call-to-action may not be visible or engaging enough! Also, this process allows you to analyze your conversion funnel and track the mouse path of your users.
This is valuable information for marketers.
Heatmapping features
There are several types of heatmaps that you can install via heat mapping softwares :
1) Heatmap - It allows you to know which elements of your page your visitors interact with. The more visitors interact with their cursor, the redder the area becomes.
2) Clickmap - It shows you which elements of your page your visitors 'click' or 'tap' on and shows you the number of 'clicks' and the associated percentage.
3) Scrollmap - It allows you to know which section of your page your visitors are looking at and shows you an associated percentage.
Heatmapping features
There are several types of heatmaps that you can install via heat mapping softwares :
1) Heatmap - It allows you to know which elements of your page your visitors interact with. The more visitors interact with their cursor, the redder the area becomes.
2) Clickmap - It shows you which elements of your page your visitors 'click' or 'tap' on and shows you the number of 'clicks' and the associated percentage.
3) Scrollmap - It allows you to know which section of your page your visitors are looking at and shows you an associated percentage.
