Marketing automation
App used for that
What is Marketing Automation ?
Marketing automation in the broadest sense refers to the automation of marketing campaigns triggered by a set of predefined conditions and according to user behaviour.
It is possible to automate the sending of emails, sms, contact segmentation, lead scoring or lead nurturing. Automation is done through preconceived scenarios according to the user's behavior: for example, the sending of a welcome email when subscribing to a list or a reminder email when abandoning a basket.
How does it work?
The first step in automating a task is to set up a scenario, also known as a workflow.
Each scenario begins with an entry point, which corresponds to the scenario's trigger condition. For example, the entry point could be the registration of a new contact on your site or the addition of a product to the shopping cart.
Once one of your contacts enters a scenario that you have programmed, the scenario unfolds either in a linear fashion or according to implication connectors ("if / then") that separate it into two branches that can themselves branch out in turn.
Each workflow is made up of different case studies based on a very simple question: Does this contact meet condition x? If the answer is yes, the contact uses the corresponding branch of the scenario. If the answer is no, the other branch of the scenario is activated.
How does it work?
The first step in automating a task is to set up a scenario, also known as a workflow.
Each scenario begins with an entry point, which corresponds to the scenario's trigger condition. For example, the entry point could be the registration of a new contact on your site or the addition of a product to the shopping cart.
Once one of your contacts enters a scenario that you have programmed, the scenario unfolds either in a linear fashion or according to implication connectors ("if / then") that separate it into two branches that can themselves branch out in turn.
Each workflow is made up of different case studies based on a very simple question: Does this contact meet condition x? If the answer is yes, the contact uses the corresponding branch of the scenario. If the answer is no, the other branch of the scenario is activated.
