Outreach
App used for that
Definition of an essential concept
As you may have guessed, this term comes from our friends across the Channel: "out" for "beyond" and "reach" for "reach". Isn't it clearer? Let us guide you: this technique aims to create links with other Internet users to increase the reach of your website and promote your products or services. It's an online networking in which everyone is a winner. Let's take a concrete example. Let's say you have a blog and you want to promote it. You can ask specific people, who are related to your topic, to participate in an article. By adding their own personal touch, they will want to spread the post within their own community. In this way, you double your reach and the person in question has a forum on your site. It's a win-win! You can use the outreach to promote your services or make your products known. Nowadays, some influential people (bloggers, Youtubers, etc.) can give you the exposure you need with a simple Tweet or a mention on their site.
Interests of outreach
But that's not all, there is another advantage of outreach: it's a great way to improve your search engine rankings. Why is this? When a quality site puts a link that redirects to your site, Google gives it more credibility. It will therefore return you to its results pages. It is well known, friends of friends are my friends. All you have to do is hang out with the right people! So you have understood why outreach can help you gain visibility. The question is how? This is what we will reveal in the rest of this article.
Interests of outreach
But that's not all, there is another advantage of outreach: it's a great way to improve your search engine rankings. Why is this? When a quality site puts a link that redirects to your site, Google gives it more credibility. It will therefore return you to its results pages. It is well known, friends of friends are my friends. All you have to do is hang out with the right people! So you have understood why outreach can help you gain visibility. The question is how? This is what we will reveal in the rest of this article.
