SEO
App used for that
SEO means Search Engine Optimization
This term defines all the techniques implemented to improve the position of a website on the results pages of search engines (SERP). It is also called natural referencing. The objective of an SEO expert is to improve the visibility of the websites he or she supports by making them gain positions on search engines (Google, but also Yahoo!, Bing, etc.). The goal is to bring together Internet users interested in products / services or informative content.
It is said that a site is well optimized or referenced if it is in the first positions of a search engine on the desired queries.
Here at likememore we are fans of Ahrefs tools to improve all of our SEO's strategies.
What are the main criteria in SEO ?
The sites most visited by Internet users are those that appear on the very first page of results (among the top 10). Out of these first 10 results, the first 3 sites are the most visited.
According to the studies, the figures concerning the percentage of clicks on Google search results according to their position on the SERP are as follows:
1st position: 33% of computer clicks
2nd position: 15.6% of clicks on computers and the same on mobile phones
3rd position: 10% of clicks on computer and the same on mobile phone
The first 3 results thus represent almost 60% of the clicks on search engines. Hence the importance of being well placed in the natural results.
Google rates websites by degree of relevance. The better the ratings, the more visible they are and the closer they are to the 1st page. To be relevant in the eyes of the search engine, several criteria are taken into account.
What are the main criteria in SEO ?
The sites most visited by Internet users are those that appear on the very first page of results (among the top 10). Out of these first 10 results, the first 3 sites are the most visited.
According to the studies, the figures concerning the percentage of clicks on Google search results according to their position on the SERP are as follows:
1st position: 33% of computer clicks
2nd position: 15.6% of clicks on computers and the same on mobile phones
3rd position: 10% of clicks on computer and the same on mobile phone
The first 3 results thus represent almost 60% of the clicks on search engines. Hence the importance of being well placed in the natural results.
Google rates websites by degree of relevance. The better the ratings, the more visible they are and the closer they are to the 1st page. To be relevant in the eyes of the search engine, several criteria are taken into account.
