Reporting

DATA SCIENCE

App used for that

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Reporting is essential to monitor the performance of a campaign.

Reporting generally refers to the web-based tool that allows real-time measurement of the evolution of the marketing campaign (and its ROI). This monitoring allows you to react more quickly to the various elements of the campaign in order to optimize it.

Defined according to elements related to the marketing process.

For reporting to be sufficiently effective, it is necessary that  It is therefore necessary to choose explicit criteria and define a standard scenario describing the mechanics of acquiring a new customer. In this way, marketing reporting will be able to highlight the elements that work and those that, on the contrary, seem to be less effective.

The interest is to be able to carry out this reporting in real time in order to reduce the reaction time.

Defined according to elements related to the marketing process.

For reporting to be sufficiently effective, it is necessary that  It is therefore necessary to choose explicit criteria and define a standard scenario describing the mechanics of acquiring a new customer. In this way, marketing reporting will be able to highlight the elements that work and those that, on the contrary, seem to be less effective.

The interest is to be able to carry out this reporting in real time in order to reduce the reaction time.

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